It wasn't thrown together though...it was first test fired 9 years ago after lots of work by Boeing and Saab.
As for the glide? Its going to be pushed out to at least 40 miles by the M26 rocket before release, it will be released at a higher altitude (believe M26 hits around 46,000ft at perigee) than most SDB are dropped from aircraft and will be travelling faster as well. Unless its going out to the maximum range that it can reach its glide profile is likely to be better than an air dropped SDB, faster and from a higher altitude. Sure if you go for an ultra long range shot it will be long and flat, but it will still start from a higher altitude and from a much higher speed.