Now, AI company Perplexity wants to use AI to even further optimize the way it sucks up your data to sell at a profit.
As
spotted by TechCrunch, Perplexity CEO Aravind Srinivas said on a
YouTube podcast earlier this week that his company is working on an AI browser with the goal of tracking users harder than any web browser has ever tracked before.
"Once you understand the user deeply enough, the user can probably trust you if you show them relevant sponsored content, as long as it's super personalized and hyper-optimized to that user," Srinivas said of Perplexity's AI browser efforts. "If any of the AI companies could do that, I think that could be a thing where brands could pay a lot more money to advertise there."
"We wanna get data, even outside the app to better understand you," Srinivas schemed, referring to tracking non-user data, as companies like
Facebook and
Google have been caught doing (and
definitely still are, by the way.) "What are the things you’re buying, which hotels are you going [to], which restaurants are you going to, what are you spending time browsing, tells us so much more about you."