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Lockheed Martin just had a bit of a PR misfire over at the Sochi Games: http://tracking.si.com/2014/02/13/american-speedskating-troubles-under-armour-suits/
[IMAGE CREDIT: Under Armour / Sports Illustrated (CNN.com)]
[IMAGE CREDIT: Under Armour / Sports Illustrated (CNN.com)]
Under Armour’s design for the suits came from an intricate analysis of speedskating science and dynamics. The result was the “Mach 39″ suit, which promised to be the fastest suit ever.
The Baltimore-based apparel company partnered with advanced technology and defense firm Lockheed Martin to create a uniform that involves five different textiles, all of which have a different purpose, such as lessening friction. Overall, engineers of the suit wanted to focus on the aerodynamics of the entire body, first analyzing how air interacted with the body and using that data to develop a technologically advanced, physics-driven design.
Under Armour’s contract with U.S. speedskating is set to expire at the conclusion of the Sochi Games.