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I follow the history of the US auto industry and the survival strategies of the independent companies.  The strategy is called "Hit them when they ain't."  They tended to find out that if they are successful in the niche, the big three moves in quickly.  They occasionally find out there is no market there.  Since you can manage a whole range of  airllners by playing with fuselage length and fuel capacity, I remember the VC-10 ads stressed the rear engines made for a quieter cabin.  For some reason this fell out of favor.  Why?


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