Boeing to market Embraer KC-390

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"Boeing to Lead Embraer KC-390 Plane Sales Effort to Pentagon"
By Robert Wall - Jun 18, 2013 5:48 AM PT

Source:
http://www.bloomberg.com/news/2013-06-18/boeing-to-lead-embraer-kc-390-plane-sales-effort-to-pentagon.html

Boeing Co. (BA) is to lead sales of Embraer SA (EMBR3)’s new KC-390 military transport planes in the U.S., the world’s largest defense market, and some other countries as the planemakers expand their partnership on the jet.

Boeing will also be in charge of sales efforts in the U.K. and some Middle East countries, Luiz Carlos Aguiar, head of Embraer’s defense business, said today at the Paris Air Show. The jet will vie for a market of more than 700 planes, he said.

Embraer, based in Sao Jose dos Campos, Brazil, is developing the KC-390 jet to compete with other models, such as the C-130 made by Lockheed Martin Corp. (LMT), the world’s largest defense company. Boeing and Embraer agreed to cooperate on the Brazilian plane last year with the Chicago-based company offering expertise generated through programs such as the C-17 military airlifter.

“One of the things we like about this partnership is the value and the performance the KC-390 can bring,” said Chris Raymond, vice president of business development for Boeing defense. Boeing would also provide support for Embraer-led sales efforts, he said.

Embraer expects to book initial KC-390 sales in the first quarter, with the first flight due before 2015 after completing its critical design review last month, Aguiar said.

In the U.S. “there will be a need to look at next generation medium mobility,” Raymond said. Production of the planes would likely take place in Brazil, he said.

Any U.S. effort would comply with rules that require most of the work on a Pentagon program to be done in the U.S., Aguiar said.
 
"Boeing, Embraer's KC-390 Flirting Gets Serious"
Posted by Amy Butler 7:09 AM on Jun 18, 2013

Source:
http://www.aviationweek.com/Blogs.aspx?plckBlogId=blog:27ec4a53-dcc8-42d0-bd3a-01329aef79a7&plckPostId=Blog:27ec4a53-dcc8-42d0-bd3a-01329aef79a7Post:b1a41d80-472a-47ab-a419-bad5e760da00

After flirting through a technical relationship for more than a year, Embraer and Boeing have taken the next step in their KC-390 tanker/transport relationship.

U.S. aerospace giant Boeing has signed on to market the Brazilian aircraft in selected areas, expanding on a technical agreement signed in the spring of 2012.

Boeing will lead sales, marketing, training and sustainment of the KC-390 in the Untied States, United Kingdom and two unmanned Middle East countries.

The pair announced their agreement June 18 at the Paris Air Show, and they are eyeing what they hope will be a dwindling appetite for C-130Js in years to come.

Chris Raymond, vice president of business development for Boeing Defense, Space and Security, said the deal is focused only on the KC-390 and is not intended to influence the protracted source selection underway by the Brazilian government on a new fighter. Boeing's F/A-18E/F has been on offer there for years.

The KC-390 market was previously expected to be about 700 aircraft, says Luiz Aguiar, president and CEO of Embraer’s defense segment. He did not say how many more orders he projects Boeing can bring to the table.

The Pentagon, the largest single defense market on the globe, does not have a requirement for a smaller airlifter; it has been wedded for decades to the C-130 family, made by Lockheed Martin.

Critical design review for the airlifter is set for next month. The first order is expected to be announced in the first quarter of next year. Two KC-390 prototypes are set to roll out later this year.
 
I suppose this means the Brazilian Air Force will buy the Super Hornet then.

As for the KC-390 having a chance with C-130J operators, I don't think so, at least not right now.
 

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