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Society, and NASA in particular, have taken to heart the tragically flawed notion that "failure is not an option." Sadly, the world is not binary, with "Success" and "Failure" being the only options. There is at least a third option, called "Don't Even Try." Those who don't try don't succeed... but they haven't failed, either. Not trying is a hell of a lot cheaper than trying, so the safe, low cost option will always be to Not Try.