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Airbus engineering didn't fail, A380 matches exactly the market it was built for, and does it well - as shown by the complete failure of the 747-8I to compete.The problem is that slot-restricted, long-range, high-capacity market segment went away (for airlines that aren't Emirates). That's a natural result of the dominance of the large, long-range twins - late model 777s, 787s and A350s, which cannibalised the A380 market from below. The issue is common to any jumbo design, not a specific failure of the A380. And it was very obvious that as A380 defeated 747-8I, Boeing switched their marketing tactics to make this point repeatedly. It wasn't even an effort to sell 777s so much as an effort to stop Airbus selling the A380.
Airbus engineering didn't fail, A380 matches exactly the market it was built for, and does it well - as shown by the complete failure of the 747-8I to compete.
The problem is that slot-restricted, long-range, high-capacity market segment went away (for airlines that aren't Emirates). That's a natural result of the dominance of the large, long-range twins - late model 777s, 787s and A350s, which cannibalised the A380 market from below. The issue is common to any jumbo design, not a specific failure of the A380. And it was very obvious that as A380 defeated 747-8I, Boeing switched their marketing tactics to make this point repeatedly. It wasn't even an effort to sell 777s so much as an effort to stop Airbus selling the A380.
