in 2011 Dassault use now the term:
Le projet de micro-lanceur aéroporté "MLA"
Project of micro launch from airports
for it Rafale micro sat launcher and VEHRA suborbital sat launcher
http://www.secretprojects.co.uk/forum/index.php/topic,5583.msg134582.html#msg134582
http://www.dassault-aviation.com/fr/aviation/actualites/archives/2011/activites-spatiales.html?cHash=8328870e9f
but i see in the YT video a old problem of all this airliner launch concepts, VEHRA pass close at tail unit
i think it would better it Dassault modify the Airbus with a v-tail